Our New Partner - Steve Madden

Enters Strategy Cooperation Agreement with ETOP Holdings

September 9, 2017


Warmest congratulation!
Steve Madden, a leading American fashion designer and shoes brand – has reached a cooperation with ETOP Holdings to expand their Chinese online market.


ETOP Holdings will develop a long-term brand extension strategy for Steve Madden that focuses on the marketing, operating, branding and technology etc. Steve Madden sees strong growth opportunities and key market developments for the brand and specifically e-commerce in China.


Steve Madden, which plays a leading role in fast fashion and a brand of true lifestyle and destination for footwear, handbags and accessories, plans to partner with ETOP Holdings to expand their brand and business in China. ETOP Holdings will leverage its long-standing relationships and extensive experience in the footwear industry to secure significant partnerships for the program.


An executive from Steve Madden said, “We are truly excited to be a part of the next phase of Steve Madden’s brand development. ETOP Holdings is uniquely positioned to leverage Steve Madden’s iconic brand status for future generations of consumers and professionals across the globe.”


We, ETOP Holdings, look forward to working with Steve Madden to maximize the value of the brand across a broad range of consumer products. There is huge potential to grow the Steve Madden brand through our capabilities.


Steve Madden’s new TMALL flagship store will coming soon. Watch this space!




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