Passion World Cup, Denmark & Australia Carnival in Shanghai

“hummel China” as one of the sponsor that together with Denmark and Australia Embassy

June 21, 2018


“hummel China” that represented by ETOP Holdings, along with Denmark, Australia Embassy held the “Passion World Cup, Denmark and Australia Carnival” in Shanghai.


Denmark Embassy and Australia Embassy played the friendly football match today in Shanghai. Also, Denmark and Australia played in an evenly-fought, intense contest, ending in a 1-1 draw in their second match in Group C at the 2018 FIFA World Cup Russia in Samara.


Hummel support the local Danish National Team, and the 2018/2019 Denmark Home Jersey (hummel short sleeve) is the official licensed replica FIFA home jersey for the Danish National Soccer Team. This jersey is an absolute must have for any Dane, soccer fanatic, or World Cup soccer jersey collector!


“In our view, football is something you share with one another,” says hummel CEO Allan Vad Nielsen. “That’s why we think it makes perfect sense to give the national team’s many fans the chance to be part of a national match in a whole new way, namely by making them part of the team - so to speak - and showing their support through the only thing the players are allowed to bring onto the pitch: The jersey."


Today, ETOP Holdings will integrate “hummel China” with the company’s development closely, and compose a new movement together.




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